The empirical part is based on interviews of the employees of the hotel and observations of the researcher. Strategic, pestel and financial analysis of accor hotels the writepass journal the writepass journal. It is shown how important this sector is and therefore through an insight into the hotel industry it is understood that such a study today has become quintessential. Famous tourist destinations like bali and jakarta have already seen a large influx of investment in recent years, especially, in the upper end of the market, leading to excessive supply, promoting the establishment of hotel industry. The rate of staff turnover in the hotel industry in general higher than in other sectors. Hilton hotels is a widely known hotel brand that is found all over the world. Swot analysis examples in small business and hotels. The hotel requires more distributors of the products and more staff is needed for the expansion of the hotel. How to conduct swot analysis of hotel industry based in india. The swot analysis is the chance to really dig deeper into the foundations of any business, not just the hotel business. More and more people are using the industry to enjoy personal vacations and business related trips. Different regions, countries or areas have identified the. The swot analysis can identify industrys strengths, weaknesses, opportunities and threats. As it is a part of the multibillion dollar hospitality industry, a hotels swot analysis is essential to its success.
Analysis of hotel industry in porters five competitive forces submitted by krati chouhan section a 1061 bba llbhons. As the tourism and hotel industry continue to prosper in the global economy, competition, whether it be international or domestic, among members of the industries becomes fiercer. Developments and challenges in the hospitality and tourism sector. The traditional hotel industry chapter 1 5 how hotels count and measure new hotels and hotel rooms are built at the cyclical peaks. Analysis of the answers was divided into swot analysis, external situation analysis and peste analysis. It is possible that some other competitors may be looking at this area also see competitor section. The strengths of this hotel brand include brand recognition, reputation, and brand diversity, or the variety of. In fact, it is a supporting service that affects the presence of tourists in a certain place. The coastlines, sunny beaches, backwaters of kerala, snow capped himalayas and the quiescent lakes are incredible. Market entry tourism and hotel industry in vietnam. This report will help companies understand where and how to disproportionately invest today to account for how needs and expectations of hotel guests are likely to evolve in the next 510 years. Pdf swot analysis and competition approaches of hotels in. During this period, the service industry, including tourism was also booming. Within lodging there is a wide range of lodgings from high class fullservice hotels, to nohassle business motels, to resorts and campgrounds.
To develop a wellbalance revenue management strategy, you have to evaluate the value proposition of your hotel s competition. The study will help identify the criteria used in segmenting the market of the hotel industry in the tamale metropolis. This swot analysis gives a short but concise overview of the strengths, weaknesses, opportunities and threats of the european hotels and restaurants sector. Equity develops when hoteliers identify promising segments of the industry, pro mote the brand associated with that segment, and deliver a product that appeals to the buyer. Pdf customer satisfaction measurement in hotel industry. Hotel swot analysis competitor hotel value proposition. Chapter 1 overview of hotel industry in this chapter an introduction to the topic and its scope is discussed. It includes a full income statement, balance sheet and cash flow analysis of eih. At present hotel industry in nepal, with mostly conventional outlook and. Koutroumanis university of tampa the changing face of technology has played an integral role in the development of the hotel and restaurant industry. T analysis a swot analysis was undertaken to see how the hotel is performing in its sector of the industry. Part ia hotel industry analysis the hotel industry is one of the largest industries in the entire world. Swot analysis and competition approaches of hotels in guangzhou.
Through this, potential and existing investors in the hotel industry would be informed on the types of markets that are available in the hotel industry so as to identify a specific market that is worth investing into. One can never say for certain, therefore, how many hotel buildings or hotel rooms are available for sale at a given time. For now, lets consider the hotel industry in india, which is one of the fastest growing in the world. The indian tourism and hospitality industry has materialized as one of the key drivers of growth among the services sectors in india. A swot analysis is an important part of developing a strategic plan and as such, there will always be an emphasized time for analyzing the strength, weakness, opportunity, and threat during the companys strategic planning process running a hotel too can involve a swot analysis. Eih 201819 annual report analysis annual result update jul 24, 2019 updated on jul 24, 2019. Hotel and travel industry in 2020 at a glance the travel industry is comprised of several different segments including hotels and other lodging as well as travel agencies. Development of strategic plan for hotel industries through. Conducting a swot analysis is a critical analysis process, and there are different things one needs to consider in doing so. The challenges and opportunities of franchising in chinas hotel industry ray pine. Gather information regarding your organisation and the industry it belongs. Gour kanjilal, strength of the hotel industry, weaknesses of the hotel industry, opportunities of the hotel industry, threats at the hotel industry, transport facilities.
Swot analysis of hotel industry in this regard can provide a thorough insight to whether or not the industry is contributing towards the achievement of its goals. The modern hotel industry chapter 2 3s recognition and equity overseas, particularly in australia, with its midrange rating of three stars on a fivestar system. Cho, 14 june 2011 the hotel industry has a high turnover, which decreases productivity and costs companies time and resources. A swot analysis china has experienced expedited growth in its hotel and tourism industry over the past. As it is a part of the multibilliondollar hospitality industry, a hotels swot analysis is essential to its success. Amresh pg students, department of mechanical engineering, dayananda sagar college of engineering, bangalore abstract a swot analysis is an organised planning technique used to assess the strengths, weaknesses. The final results of the research show that, generally, the hotel is. Possessing competitive advantages could be key to success for those members. A swot analysis can be carried out for a product, place, industry or person. Quality and availability concern with high suppliers.
Focusing on the hotel industry, this study builds a functional definition of customer satisfaction and a practical approach to facilitate its measurement. Swot analysis of the hotel industry strengths and weaknesses. Examples of swot analysis in small business and hotels. For this information, please seek advice from your lecturer or course leader to ensure that you are using the desired format.
Yet crime impacts on hotels as in other industries, little attention has been given to the issue of crime in the context of the hotel industry ibid. Swot analysis of hotel industry free download as word doc. Heres an analysis of the annual report of eih for 201819. For a fraction of the cost of a hotel room, a boutique establishment can provide a higher level of personal service and attention and sometimes even a better overall room.
Swot analysis of hospitality industry in india swot. It aims to examine the strengths and the weaknesses of accorhotels. The swot analysis is vital to determine if the industry is. The primary threat of the hotel industry today are boutique alternatives that cater to specific customer needs. When it comes to tourism, the hotel industry is very important. Marketing analysis of the hotel industry in singapore. By understanding these drivers we aim to deliver technology that will enable our customers to achieve their objectives. Is used to stipulate the objective of the industry venture or project and categorizing the. In this section we build a number of theoretical hypotheses that will be verified through an empirical analysis, related to the presence in the hotel industry of an online. Hotel industry swot analysisopportunities lw hospitality advisors page 4 opportunities industry well positioned to react to any inflationary increases ancillary revenue opportunities similar to airline industry hotel brands morph into experiential identities expanding into retail goods and.
The theoretical part of the thesis consists of information about tourism and tourism accommodation, strategic management in the tourism industry and strategic analysis. Swot analysis of hotel industry strengths and weaknesses. Referencing is a very important part of academic writing, and some markers will ignore any submitted work that does not have a reference list. Swot analysis of hotel industry economies business. If you are a hotel manager, owner of a hotel or restaurant, travel enthusiast or a wannabe entrepreneur in the hotel industry. Through a swot analysis, the hotel industry is able to get a short but concise overview of the business about its strengths, weaknesses, opportunities and. One of the main strengths seen is the reputation of the hotel to hold business and wedding functions. These are the things that you, as the owner or manager of a business venture, should be familiar with because these can help you know the exact aspects where your business can bloom and where it faces the danger of failing. Sep 15, 2014 analysis of hotel industry in porters five competitive forces 1. Background of hospitality and hotel industry might help to understand the zest of service in the hotel industry and hospitality and explore the analysis further.
Scribd is the worlds largest social reading and publishing site. A number of factors affect the fluctuation in the hotel and one of the reasons is ineffective in recruiting. Is your product and service level better or inferior companered to your competitor hotels. Doblin deloitte consulting llp 2016 not for client distribution 3 the hotel industry is in a period of significant evolution and opportunity. Development of strategic plan for hotel industries through swot. Analysis of hotel industry in porters five competitive forces. Property owners, real estate firms, developers, interior designing companies, management and training providers and marketing companies are the suppliers for the hotel industry. The manuscript investigated the impact that technology has had on the hotel and restaurant industry.
Applying porters diamond model degree programme degree programme in facility management tutors tunkkarieskelinen, minna assigned by abstract croatia is a country, located in the very center of europe, possessing diverse and pure mediterranean nature across the long coast and thousands of islands. We based this analysis of direct effects primarily on data released by federal statistical agencies, as well as inputs from str, the leading provider of hotel industry data. In 1970, the hotel industry experienced the start of construction boom, and since then the hotel industry is progressing. Being a sector greatly dependent on tourists, that is a great strength. With so much profit to be earned, many investors want their piece of the pie. A swot analysis china has experienced expedited growth in its hotel and tourism industry over the past 30 years and will likely be the worlds. The study will examine swot analysis in a historical, theoretical, time frame perspective, as an effective. The government has also revised its visafree access policy in 2015 to attract more foreign tourists. Pdf strategic, pestel and financial analysis of accor. Human resources development, employment and globalization in the hotel, catering and tourism sector, report for discussion at the tripartite meeting on human resources development, employment and globalization in the hotel, catering and tourism sector, 26 april 2001, sectoral activities programme geneva, 2001, p. How else can tourists stay in a place if there are no hotels. Analysis identifying your strengths, weaknesses, opportunities, and threats a swot analysis is a term used to describe a tool that is effective in identifying your strengths and weaknesses, and for examining the opportunities and threats you face. Development of strategic plan for hotel industries through swot analysis c. The effects of risk management practices in performance of.