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Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. Qantas the australian way praise for blue ocean strategy. Learn more about the blue ocean strategy and find out where you can download the best and 100% free blue ocean strategy powerpoint templates. Chankim renee mauborgne harvard business school press boston, massachusetts fmkim.
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